Our Story
Born from Tradition
In 2024, "Amoli" was founded by Milind Parvatia and Harsh Gatorwala with a shared dream: to create jewelry that not only looks beautiful but also tells a story of tradition, craftsmanship, and sustainability.
Growing up in the heart of India’s diamond and jewellery industry Surat, we witnessed firsthand the dedication and skill passed down through generations. This inspired us to build a brand that honors these age-old techniques while embracing modern design and ethical practices.
Craftsmanship
Where Every Detail Matters
At Amoli, we believe that true luxury transcends mere aesthetics; it is found in the thoughtful details, the dedication to craftsmanship, and the integrity of our materials.
Each item in our collection is meticulously handcrafted, ensuring that it is not only beautiful but also made to last.
Our Philosophy
Priceless jewellery for the Discerning
What guides Amoli is the principle of “Amoli,” meaning “priceless” in Sanskrit. This philosophy informs everything we do. We create jewellery that resonates with the timelessness of its craftsmanship, the sincerity of its origins, and the uniqueness of those who wear it.
Sustainability
A Commitment to Our Planet
What drives us is a deep commitment to sustainability. We are proud to work with artisans who employ environmentally responsible practices, from sourcing ethically obtained materials to embracing energy-efficient production methods.
We understand that every choice we make impacts the world around us, and we are dedicated to ensuring that our legacy is one of respect for both people and the planet.